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Privacy Policy

Last updated: August 13, 2026

Select Metal Roofing (“we,” “us,” or “our”) operates the website at selectmetalroofing.com and related services. We are based in Creemore, Ontario, Canada. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, request a quote, or communicate with us.

1. Information We Collect

We may collect the following types of personal information:

  • Contact information — name, email address, phone number, and mailing address when you request a quote, fill out a contact form, or call us.
  • Property information — address, roof dimensions, and property details related to your roofing project.
  • Communications — messages, emails, and phone call records when you communicate with us.
  • Usage data — pages visited, time spent on pages, browser type, device information, and referring URLs, collected through Google Analytics and the Google Ads tag as described in section 3.

2. How We Use Your Information

We use the information we collect to:

  • Provide free roofing estimates and quotes
  • Communicate with you about your project, appointments, and follow-ups
  • Send appointment confirmations and project updates via email
  • Improve our website and services
  • Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Cookies and Analytics

We use Google Analytics 4 to understand how visitors use our website, and the Google Ads tag to measure the results of our advertising. Both are provided by Google and both place cookies on your device — typically named _ga (Google Analytics) and _gcl_au (Google Ads). These record things like the pages you visit, how long you stay, the browser and device you use, and whether you arrived from one of our ads.

We have enabled IP anonymisation in Google Analytics, which truncates your IP address before it is stored. We do not upload your name, phone number, email address, or street address to Google, and we do not use these tools to build advertising profiles about you beyond measuring and remarketing our own ads.

You can opt out of Google Analytics across all websites using Google's browser opt-out add-on, and you can manage or turn off personalised advertising in your Google Ads settings. Blocking cookies in your browser will also stop these tools from running.

Third-party services embedded on our site (such as mapping or payment providers) may use their own cookies. Please refer to their respective privacy policies for details.

4. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Quote and project records are retained for a minimum of seven years to comply with Canadian tax and business obligations.

5. Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information, subject to legal retention requirements
  • File a complaint with the Office of the Privacy Commissioner of Canada

6. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately and we will take steps to delete it.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: